About Us

Matthew Carmean

Principal Consultant & founder

“We see information, but we must think for insights.”


Matthew Carmean is an experienced business and data insight consultant who transforms complex ecommerce data into actionable decisions for business leaders. As a data storyteller and insight strategist, he teaches professionals how to uncover powerful insights and communicate them with clarity, empathy, and impact.

Specializing in ecommerce and digital performance analytics, Matthew has developed and delivered insight discovery and storytelling workshops across healthcare, retail, and software industries—helping organizations build high-performing, data-driven cultures that consistently deliver value.

Business Experience

Over 10+ years experience as an corporate employee in a variety of ecommerce and digital marketing related roles supporting strategy and business performance for large and small digital operations.

T-Mobile.com – Optimize T-Mobile.com consumer shopping experiences through an intimate understanding of customer insights that delivers enterprise value.

  • Digital Experience Manager – Consumer
  • Ecommerce Category Manager – Plans & BYOD

Microsoft.com – Develop digital marketing and sales strategies to drive Microsoft PC and Windows online sales worldwide

  • Global Category Manager PCS & Windows

Icertis.com – Define and execute all digital marketing strategies to grow enterprise B2B pipeline for SaaS Service.

  • Sr. Digital Marketing Manager

BDA Inc & PowerA.com

  • Ecommerce Manager – Leadership responsibility for all store merchandising and operations for client branded B2B & B2C ecommerce stores
  • Digital Marketing Manager – Accountable for all digital marketing and merchandising for B2C ecommerce sites- PowerA.com
Consulting Experience

As a Sr. Consultant with BlastX Consulting for 4 years, I lead numerous engagements with leading brands and organizations to optimize their digital experiences through finding and communicating actionable data insights.

Notable brand engagements:

Technical Skills

I have accumulated a wealth of experience and proficiencies in numerous data analytics tools.

  • Microsoft Power BI
  • Amplitude – Certified Expert Data Management
  • Adobe Analytics
  • Google Analytics
  • Looker
  • Flourish
  • Count
  • Qualtrics
  • Quantum Metrics
  • Tealium
  • Certified Practitioner of Human-Centered Design (LUMA Institute)