The Hidden Story Behind Our 2024 Revenue Decline

In early 2024, Reverb&Thread finds itself facing an alarming revenue decline that has executives demanding answers. While many are quick to blame the ERP upgrade for the downturn, a determined data analyst discovers a hidden truth about what’s really causing the collapse. Using his Storyfinding methods, he digs in to understand the true drivers of sales, the impact of marketing channels, and most importantly – customer behaviors. His investigation uncovers a critical decision that dramatically altered the company’s growth trajectory. In his compelling data story, he weaves together the facts, patterns, and human connections to reveal not just what went wrong, but why. With a clear understanding, he proposes a clear path forward to help restore the company’s former success.